Human beings are like members of a body, created of the same essence. If one member is affected by pain, the others cannot remain insensitive.

Saadi Shirazi (1210-1291)

What are our values?

QUALITY

We are dedicated to sourcing and selecting the highest quality products, emphasizing excellence every step of the way.

TRADITION

Our products highlight the richness of Iranian tradition and culture, helping to preserve and celebrate this unique heritage.

TRACEABILITY

We specialize in finding the best products with a focus on traceability and transparency at each stage of the production chain.

ETHICS

We put ethics and respect for human values at the heart of our relationships with producers, at each stage of our collaboration.